Kluger : February 2012
"We are a group of passionate perfectionists who can't let well enough alone... That's Toyota. That's the spirit. And that's our contribution to the world. We will be the best we can. And we will help as many as we can to be the best they can..." --- Eiji Toyoda Better's best We've always been like this -- forever looking to improve. We figure that if we're never satisfied, there's more chance that you just might be. That you'll be more likely to feel pride when you spot your car in the car park. Feel excited at the prospect of every drive. Feel confident that you and your passengers are safe. All from the moment you're handed the keys, to the moment you hand them on to someone else. No stopping us now The best part is, there's still so much to be done. So many discoveries still to be made. So many challenges to be overcome. And so many benchmarks to be re-set. There's still so much to improve -- so much still to look forward to. The best Toyota ever? We haven't built it yet. And we probably never will. Because as soon as it's built, we'll be working on something new -- something better. You could say it's our philosophy here at Toyota, the one guiding principle that underpins everything we do. Our Japanese founders called it 'kaizen', but we simply call it 'continuous improvement'. Discovering tomorrow We're incredibly proud of our 50-year history in this country -- the cars we've built, the innovations we've introduced, and the reputation for quality we've worked so hard for. And never in all that time have we been more confident in the quality of our cars than right now -- but we've still got one eye on tomorrow. After all, we see quality as more than just a promise -- it's a way of life. Forever getting better. Front cover: Grande model shown in Graphite.